As the new owner of a small business, you might have come across the term local SEO. But you might be wondering: what is local SEO? And, even more, why does it matter?
Those are great questions and ones that we can answer as well. So, without further ado, here are the top local SEO benefits.
What Is Local SEO?
Local SEO is search engine optimization for nearby locations. It involves implementing a number of strategies as a means of getting your website to rank for local keywords in your industry.
For instance, if you’re in the city of Bridgeport, Connecticut, and you own a plumbing business, you would want to rank for keywords like “Bridgeport plumber” and “plumber in Bridgeport”.
This way, when people enter “plumber in Bridgeport” into Google’s search box, your website pops up and gains exposure. This exposure, in the best-case scenario, will turn into new customers.
To get started, you’ll need a website. You can find more information here!
Why Is Local SEO Important?
Now, we move on to why local SEO is important. Here are the primary reasons. https://www.searchenginejournal.com
It Directs Traffic to Your Website
We already touched on the biggest benefit of local SEO: it directs traffic to your website. When you’re ranked at the top of Google’s listings for industry and location-specific keywords, your website stands to be seen by hundreds of interested parties every month.
With any luck, these parties will click on your website, check it out, and give you a call. If all goes well, this call will turn into a sale.
It Helps Familiarize Your Brand
When you first start your business, you might have some trouble attracting new customers. Why? Because they’ve never heard of your business and don’t know whether they can trust you.
How do you fix this problem? By getting your name out there and facilitating brand exposure. Local SEO can go a long way in helping you do this.
Slowly but surely, potential customers will start noticing your business. This will familiarize them with you, after which, legitimate customers will start rolling in.
It Gives You Prestige
When a customer searches for local businesses on Google and comes across yours at the top of the page, he or she is going to see yours as being one of the most prestigious in the area. After all, it’s ranking above the others; that has to mean it’s the best, right?
Sure, your business might not be the absolute best. But it could very well be perceived that way. That top Google ranking can make all the difference in the world.
Local SEO Can Secure Tons of New Customers for Your Business
In the end, local SEO is important because it can secure tons of new customers for your business. You put the strategies into action, and soon enough, you’ll have new customers calling you, emailing you, or showing up at your doorstep.
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